CRM programme

Agency: LIDA

 To celebrate 10 years of the new MINI, we called upon the legions of demented MINI devotees to help us on an extra special mission – to reach the moon.

 

By calculating how many miles all their MINIs had travelled since launch.

 

We ‘parked’ their virtual MINI in the MINI Space Dock – a microsite where visitors could see how highly their mileage ranked against other MINI owners. Owners could then explore other MINI owner’s profiles, win prizes and unlock exclusive anniversary content.

 

MINI Lunatics

 

To herald the launch of the new MINI Countryman, we ask ‘How many Mariachi can you fit into the biggest ever MINI?’ Here’s the answer…

 

MINIachi

Mini Countryman Launch

98,231 views

SUBSCRIBE 568

BACK TO TOP